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Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.
Women and Sport by Nielsen Sports - Issuu
Re-Affirming the Value of the Sports Exception to Title IX's General Non-Discrimination Rule. - Document - Gale Academic OneFile
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Women and Sport by Nielsen Sports - Issuu
Women's sports viewership on the rise.
Unbundling sponsorship of women's sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
Serena Williams Archives - Global Sport Matters
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