Private-label a major disruptor in the US consumer packaged goods
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WHAT'S HAPPENING: US private-label CPG sales growth accelerated from 2.2% in 2015 to 5.8% in 2018, according to IRI.Major retailers have rolled out private labels across a range of CPG product categories. Target and Kroger have recently launched new CPG brands.Retailers’ shopper data gives them an advantage in better understanding what consumers want, so they
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