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• Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

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Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

ICEBREAKER MERINO: Reinventing Wool As a Performance Fiber

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Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

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Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77