Moncler 1952 Launch Event — MUSINGS OF LI CHI PAN

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1952 is the year in which Moncler was established in a small village in the Haute Savoie mountains. Fast forward to 2018: Moncler is a global brand with a fast-paced metropolitan appeal. Stretched between such chronologic pillars, the collection, for both men and women, is a fast-spinning, poptastic

South African-born, Australian-based Li-Chi has an acute appreciation for composition, colour and minimalism, and creates beautiful and inspiring content on her Instagram account. With over 90,000 Instagram followers, the Masters of Architecture graduate showcases her photography and styling prowess across all social platforms. She cites legendary architects Frank Gehry and Tadao Ando as some of prime inspiration for her work.

Li-Chi has worked with iconic brands including Audi, Country Road, Ladurée, Nespresso and Flight Centre for Tourism NewZealand. A recent campaign saw Li-Chi travelling through the united Arab Emirates creating breathtaking photography for Dubai Tourism. Li-Chi’s creative content has caught the eye of several style publications, with Li-Chi recently named ELLE S.A’s “Insta-crush.