4.8 (357) · $ 5.50 · In stock
In the initial public offering prospectus for Authentic Brands Group, Jamie Salter, founder and CEO, describes how he came up with his company’s licensing platform that “deconstructs and reconstructs” the traditional brand building model. Does Authentic Brands Group’s licensing model better set up brands to pursue digital and global growth than traditional models?
Ownership — SPARC Group
Brand Architecture: What it is, Why it Matters, and How To Develop it - crowdspring Blog
Bankrupt Brooks Brothers Agrees to Sale to Simon Property and Authentic Brands - The New York Times
What is Brand Architecture? Definition, Models, and Examples - The Branding Journal
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U.K. media company Minute Media acquires Sports Illustrated publishing rights
Authentic Brands Group Announces $500M Primary Follow-on Investment From General Atlantic
The AIDA model and how to apply it in the real world - examples and tips
Ownership — SPARC Group
Has Authentic Brands Group created a new brand-building model? - RetailWire
Ted Baker news shows more post-pandemic fallout to come for retailers - Kevin Buckle