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Chanel invested $1.1 billion during a pandemic. Here's where and why

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Despite a dip in revenues, the luxury fashion house is optimistic for an improvement in profitability and has prioritised heavy investment in client facing retail, creative collections and big store revamps. Vogue Business unpacks its strategy.

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Chanel invested $1.1 billion during a pandemic. Here's where and why

Chanel Revenues Gained 17% to $17.22 Billion in 2022