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Branding 101: What's Your Brand Promise? Secrets In Lace - Lingerie Briefs ~ by Ellen Lewis

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By Ali Cudby In my last Retail Briefs column we began looking at branding in the world of lingerie. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.” One company that is exceptional in this…

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