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Adidas finally sells Reebok for $2.5 billion

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After months of going back and forth, Authentic Brands Group has bought the struggling brand off Adidas in a whopping deal.

Why Adidas is selling Reebok

Adidas is selling Reebok to ABG for $2.5 billion

Adidas Sells Reebok for $2.5 Billion, and Other News – SURFACE

Reebok Sold by adidas to Authentic Brands Group for €2 Billion

Adidas Sells Reebok To Authentic Brands For $2.5 Billion

Reebok New Owner Is ABG. Analysts Predict What's Next for the Brand.

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Adidas's sale of Reebok makes strategic sense all round

Adidas to sell Reebok to Authentic Brands for up to $2.5 billion

Adidas is selling Reebok to focus on its own brand