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H&M Promotes A Healthy Body Image By Using A 12 Size Model

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H&M has generated big buzz by tapping Jennie Runk, a size 12 American model, to front its plus-size swimwear campaign this season. "Our aim is not to convey a certain message or show an ideal," H&M spokeswoman Jennifer Ward tells Quartz.com, "but to find a model who can illustrate this collection in an inspiring and clear way." .

H&M joining the 'healthy body image' bandwagon.

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